Epic animation to tell the Levi’s 501 jeans story. The film starts in San Francisco during the California gold rush where the jeans were used by the miners. The story moves on and the main character, the Levi’s 501, passes through all the cultural changes until the 2000's.

Animação épica para contar a história da calça Jeans Levi’s 501. O filme começa em São Francisco durante a corrida do ouro quando a calça era usada por garimpeiros. A história segue e o personagem principal, a 501, passa por toda a transformação cultural até chegar aos anos 2000.

Discarded style frames of spitted screen direction.
"Style frames" de uma opção descartada.

1910 - 1930

1940

1940 - 1950

Credits

Client - Levi’s
Agency Cutwater
Creative Diretion - Mateus de Paula Santos
Direction • Chico Jofilsan & Gabriel Dietrich
Pixelation Shooting Direction - Chico Jofilsan & Gabriel Dietrich
Art Direction / Design - Chico Jofilsan & Gabriel Dietrich
Photography - Nelson Aguilar
Copy writing - Carlos Bela, Chico Jofilsan, Gabriel Dietrich & Roger Marmo
Historical Research - Roger Marmo
3D Animation - Chico Jofilsan, Sergio Rocha de Freitas & Vetor Zero
2D Animation - Chico Jofilsan, Daniel Bruson, Gabriel Dietrich & Vitor Cervi
Production - Loic Francois Marie Dubois & Sue Lee
Production Company - Lobo / Vetor Zero / TEG The Ebeling Group