On-air look package for the Argentinean network “Infinito”. The channel was divided into 7 programming franchises with different identity packages, besides a generic one, all working together. The concept I developed was called “grids” and the basic idea was to play with imagery confined inside “grids” or windows. Each franchise would have a different kind of window, but the repeated use of this resource would unify the look. I have also designed a new logo with one simple twist that turns the letter “N” into the infinity symbol. Here we have a few examples of Generic Logo animations and franchises Ids.

Identidade visual do canal argentino “Infinito”. O canal é divido em 7 franquias de programação com identidades visuais distintas, alem de uma genérica, todas funcionando em harmonia. O conceito que desenvolvi se chamava “Grids” e a ideia principal era explorar imagens em janelas/máscaras. Cada franquia teria um tipo de janela diferente, mas a repetição deste recurso unificaria o conjunto. O novo logo que desenvolvi é baseado na simples idéia de transformar a letra N no símbolo do infinito. Aqui temos alguns exemplos de animação de logo genérico e Ids das franquias.

Credits

Creative Direction - Alex Chalabi, Chico Jofilsan & Mateus de Paula Santos
Direction - Chico Jofilsan
Art Direction - chico Jofilsan
Design - Chico Jofilsan, Daniel Bruson & Vitor Cervi
3D Animation - Vetor Zero
2D Animation - Chico Jofilsan, Daniel Bruson & Vitor Cervi
Music - Paulo Beto
Live Action Imagery - Piloto
Production - Loic Francois Marie Dubois
Production Company - Lobo / Piloto